Book Covers Series

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Creating a series brand.

Designing a series style or range of covers is essentially a form of branding. It could be an author fiction style, a category or subject matter styling, or an imprint styling within the publishing house. The object is to visually portray a range of books as being from the same stable. Author styles (take Graham Greene for example), are continually rebranded to suit market conditions. Shakespeare has been redressed umpteen times to appeal to a wider range of audiences.

If a publisher wishes to reissue a backlist of modern classics, or a new category of academic titles, the series is essentially packaged (or repackaged) to create an essence, a personality, a brand. Branding a series style of covers needs a concept first and foremost, then we begin creating a visually consistent styling through typography, layout, illustration, photography and production. Concept, creativity, control.

We have designed for:

Abacus

Bantam

Beautiful Books

Bloomsbury

Ebury

Grub Street

Old Street

Penguin Random House

Quercus

Souvenir

The Collins Press

Transworld