Jonathan Keys

Branding an independent upmarket opticians
  • Jonathan Keys Opticians logo
  • Jonathan Keys stationery
  • Jonathan Keys brand identity

This independent, upmarket opticians, situated in Belfast’s fashionable Queen’s Arcade, required an identity that reflected its stylish and individual products and personal service.

Our solution:
A personal and exclusive tone is communicated in our distinctive logotype design. Utilising the classic Firmin Didot typeface (named after its French designer) in black and grey, we massaged, cut and designed individual letters and ligatures, styling a chic, unique brand.