King’s Hall

Branding an iconic building for redevelopment
  • King's Hall brand concept
  • King's Hall signage
  • King's Hall Branding Guidelines
  • King's Hall Branding Guidelines
  • King's Hall Branding Guidelines

Background:
The King’s Hall Complex is a new 16-acre development situated at Belfast’s iconic King’s Hall building in Balmoral, encompassing a range of commercial and residential facilities including healthcare clinics, a hotel and a private hospital. The complex required a visual brand that would portray the scheme as an exciting, modern and innovative project, building on the existing King’s Hall heritage, ethos and culture.

Our solution:
Influenced by the main architectural features of the iconic King’s Hall façade, our concept breaks down these features as graphic horizontal, vertical, diagonal and curved geometric, overlapping shapes. As well as being sympathetic to the heritage of the building and its history, the resulting modern, colourful and distinctive motif is adapted to sub-brands that identify the key areas and phases of the development.

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Client: Black Marketing