McGillie Media and Public Relations required a rebranding that reflected their brand journalism expertise. With a strong emphasis on social media skills, the priority was to create a brand that reflected specialist knowledge of this platform.
Our first decision was to simplify the name to MGMPR. The double ‘m’ motif is symbolic of linking people together through conversation via online channels, promoting clients and their associated products. The logo is developed into a ‘chain’ motif which is used as a secondary graphic on promotional material.
As well as being a strong brand on social media, the design is extended to convey contemporary and progressive values through marketing literature and exhibition material.<