Turley BrosBrand Identity, Construction
Background: Established for over 50 years, Turley Bros are Ireland’s biggest supplier of resin bonded aggregates. Whilst the various surfacing products form the core business, expansion into precast concrete products meant that branding requirements involved a wide and varied range of products as well as the company identity.
Our solution: The solid company identity consists of a symbolic red pathway, which curves around the tail of the letter ‘y’ in the company name. This curve forms the styling for all product brands, the names of which are placed within the curved parallelogram in Myriad Pro (chosen because of the uniform curve to the letter ‘y’). A wide variety of products, from Resin Path surfacing to Concrete Tanks, are uniformly portrayed as being from the Turley Bros stable.