Our creative experience has been prepped, seasoned and matured through some of the UKs top creative and renowned design houses, namely Penguin Books, Pentagram and The Chase, before establishing AB3
AB3 Design has over 30 years of experience in visual communication, with a wide ranging portfolio of design projects within a variety of sectors – from branding major property development and construction projects in Westminster and Belfast; building comprehensive websites for one of the UK’s most progressive energy companies; producing online and printed marketing material to commemorate the anniversary of the sole surviving ship of WWI’s biggest sea battle; or designing Rick Stein’s The Seafood Restaurant 40th anniversary book for PenguinRandomHouse. In short, we are proud to have a diverse and mature portfolio of work.
Founded by Hugh Adams, ideas and a love of typography have always been at the forefront of Hugh’s design idealogy, having been prepped, seasoned and matured through some of the UKs top creative and renowned design houses, namely Penguin Books, Pentagram and The Chase, before establishing AB3.
Hugh has won national and international design awards and recognition for his creative work in typography, book design, signage and direct mail, from D&AD (Design & Art Directors’ Association), RSA (The Royal Society of Arts), CAA (Communication Arts of America), The Roses and Design Week.
Every example of work shown on this website has been conceived, designed, implemented and managed by Hugh Adams, except where otherwise specified in our Acknowledgements section.
Penguin Books
Pentagram
The Chase
AB3 Design
Brand Identity
Corporate and product branding for various sectors including property, construction, publishing, security, retail, events and the arts.
Websites
Design. Build. Host. Responsive websites combining content, functionality and aesthetics with social media marketing integration.
Literature
Online and printed corporate, product and event brochures, capability statements, marketing literature, annual reports and catalogues.
Books
Cover and integrated book design for some of London’s top publishing houses: fiction; non-fiction; biography; cooking; military and more.