Creative pedigree and experience

Hugh Adams

AB3 Design has over 25 years of experience in visual communication, with a wide ranging portfolio of design projects within a variety of sectors – from branding upmarket construction projects in Westminster and Belfast, to designing Rick Stein’s The Seafood Restaurant 40th anniversary book for PenguinRandomHouse.

Founded by Hugh Adams, ideas and a love of typography have always been at the forefront of Hugh’s design idealogy, having been prepped, seasoned and matured through some of the UKs top creative and renowned design houses, namely Penguin Books, Pentagram and The Chase, before establishing AB3.

Hugh has won national and international design awards and recognition for his creative work in typography, book design, signage and direct mail, from D&AD (Design & Art Directors’ Association), RSA (The Royal Society of Arts), CAA (Communication Arts of America), The Roses and Design Week.

Every example of work shown on this website has been conceived, designed, implemented and managed by Hugh Adams, except where otherwise specified in our Acknowledgements section.