Visually conveying corporate ambition

Branding

When we set out to conceive a visual brand, we search for the unique qualities that best reflect the aspirational values of that company, its people, products and services. As designers, our objective is to visually portray these characteristics as a public face

Branding Projects

View details by clicking on a logo

Every company has an aspiration, a sense of purpose, a desire to succeed.
Behind every company, event or product, ambitious people drive and control commercial objectives. By doing so, they mould, create and evoke corporate personality.

‘Branding’ is a word that, these days, appears to have disparate meaning. Designers may talk of a company ‘brand’ when referring to a logotype, symbol, marque, roundel or corporate image. Retailers may refer to a packet of cornflakes, a tube of toothpaste or a can of cola as a specific ‘brand’. A car manufacturer or airline may have a perceived ‘brand’ which, for better or worse, is exemplified by its workforce and performance.

Despite the varying interpretations, we define a ‘brand’ as something that reflects the ethos and integrity of a company, its people, products and services. As designers, our objective is to visually portray these characteristics as a public face. Before we can visually communicate brand values, we need to analyse the company or product in relation to marketing objectives and projected audience. Only then can we determine the communication requirements and conceive an arresting visual solution.

The purpose of the below portfolio of projects is to portray some of our creative visual identity solutions and to show the thought processes involved when we conceive, design and implement brand values as a result of realising client objectives.

Brand Identity

Corporate and product branding for various sectors including property, construction, publishing, security, retail, events and the arts.

Websites

Design. Build. Host. Responsive websites combining content, functionality and aesthetics with social media marketing integration.

Literature

Online and printed corporate, product and event brochures, capability statements, marketing literature, annual reports and catalogues.

Books

Cover and integrated book design for some of London’s top publishing houses: fiction; non-fiction; biography; cooking; military and more.