Giant's Park

Brand Identity

Background: Giant’s Park will be Belfast’s first Active Entertainment Park, utilising a 250-acre landmark development site, close to Belfast City Centre.
The vision for this £150m project is to create the most enthralling visitor experience in Belfast and beyond through a combination of commercial, leisure, sporting and mixed-use development, characterised by qualities of originality, functionality, economy and delight.

Giant's Park branding by AB3 Design

Our solution: One of our first decisions was to ensure a clean and fresh logo design that would complement visual material showing the range of activities and attractions offered at Giant’s Park. The butterfly/leaf hints at the outdoor, natural environment. The copyline ‘The Really Big Experience’ was a key factor in the presentation of our branding ideas, as Giant’s Park takes it’s name from Cave Hill (overlooking the development), which resembles the shape of a sleeping giant and is thought to be the inspiration for Jonathan Swift’s Gulliver’s Travels.

Giant's Park branding by AB3 Design
Giant's Park branding by AB3 Design
Giant's Park branding by AB3 Design
Giant's Park branding by AB3 Design
Giant's Park brochure
Giant's Park brochure
Giant's Park brochure
Giant's Park brochure
Giant's Park, Belfast, branding by AB3 Design
Giant's Park, Belfast, branding by AB3 Design
Giant's Park, Belfast, branding by AB3 Design
Giant's Park, Belfast, branding by AB3 Design