Balancing website functionality and style

With web-builders adorning themselves with terms such as ‘UX People’ and ‘UI Gurus’, it’s no wonder clients get frustrated when trying to de-geek their web designers. We always endeavour to look at a website design from the client’s point of view, in plain English – what to promote, how it will work, and what it will look like.

Your website should have a strong visual impact, enhancing your company’s corporate image and manifestations. Visual styling must work in tandem with content and functionality. It can be a dangerous liaison if one dominates the other: all medium and no message, or all style and no content. That’s why it is important to familiarise ourselves with the methods and philosophies of our clients before attempting to conceive a visual and functional online solution.

It’s a delicate balance, but one which must be proportionate in order for a website to work successfully in terms of projecting a company, its services, its people and its brand.