Old Palace Yard, Westminster

Background: With a construction project value of £4.2million, The House of Commons asked Henry Brothers to prepare a Schedule of Works document for the refurbishment of the impressive Grade II listed building at 6/7 Old Palace Yard in Westminster.

Our solution: With a high emphasis on the historical and architectural significance of this building, our concept was geared towards a careful and considerate approach to this delicate refurbishment project.

We devised a classical blue plaque identity within a project-specific “Gently Does It” theme, and established a generic “History in the Making” slogan for Henry Brothers, promoting the company as a specialist in the refurbishment of landmark buildings with architectural and historical significance. Both themes were applied to documentation and marketing literature, and were proposed for advertising and site hoarding.