URSA Systems

Background: Created through the merger of three world class companies, URSA Systems Group has extensive history and experience in Aviation Services, Procurement and Supply Chain and Logistics programs. With assets on three continents, URSA Systems has past performance and experience supporting Governmental and commercial operations in Iraq, Afghanistan, Africa and throughout the Middle East.

Our solution: Having conceived a strong and distinct typographic styling that would stand out in this specialist market, we conceived a secondary graphic triangle that would enhance the brand throughout implementation over a range of marketing material. The triangle runs parallel to the distinct capital ‘A’ of the logo, enhancing the strong and uniform visual branding.